Billboard turned into giant trap in insect spray stunt
By Rich Leigh on Monday, May 13, 2013
Here's a pretty cool stunt by Orphea4D Protection to promote its insecticide spray, turning an outdoor billboard in Milan into a giant fly and mosquito trap over time, as you can see in this time-lapse video:
As said in this post on Adverblog (spotted by 10 Yetis' head Yeti Andy), transparent glue was pasted on in the shape of spray from a can, creating a visible 'spray' when flies and mosquitos met their untimely end at the hands of the billboard.
Involved agency: Publicis Italy