Would you give up Instagram for $100k?

By on Monday, April 1, 2013


We love our phones. We love social networking. We LOVE Instagram! I mean where else could you post random photos of your food and not get called a freak, but instead get 10+ likes?

Ever since its launch back in October 2010 – especially after it became available for Android devices – Instagram has consistently been our go-to app for transforming photos into works of art.

Mobli wants in on this huge market share Instagram has, so much so, that they’re willing to pay for it.

To say that Mobli is going whole hog on this idea is a massive understatement. The contest was announced this week with a jumbo-scale aerial banner flying over the Facebook headquarters. According to Decespedes, “The idea behind announcing the contest via jumbo-scale aerial banner was just too epic to pass up. No one has ever had the balls to do something like that … it’s Facebook’s HQ!”

Clearly, the fact the Mobli wants to steal some of Instagram’s thunder (and user numbers) is not being whispered around the board room. It’s being put out there – and then some.

Now they are offering $100k to a lucky winner who posts their last EVER Instagram pic, doesn’t return and instead uses Mobli for atleast 3 months.

If you’re willing, give up the ‘gram for 90 days, see below, and you could snap up $100,000. After all, if Mobli doesn’t rise to the occasion and you miss Instagramming, you can always go back after grabbing your cash … good luck because I’m out!


How to snap up a chance of winning 100k?

Joining the contest is pretty simple:

  • Download the app on your smartphone and log in to Mobli.
  • Take and upload a creative, funny, original photo using Mobli’s #mylastinstagram filter.
  • Post that photo on Instagram and tag it #mylastinstagram.
  • So this and this … not going to cut it.
  • You need to post original content
  • It needs to have the Mobli filter
  • Lastly, it needs to be posted to Mobli and Instagram.

Read through the contest rules to be sure.

Users have until June 30, 2013 to enter for a chance to win $100,000; for an entry to be valid, contestants are not allowed to use Instagram from June 30 to October 1, 2013.

That’s right: Three whole months, no Instagram (we know that just ruled out a few of you).

Those who can’t resist the urge to use the app within that time period will be disqualified and will no longer be eligible to reach the judgment portion of the competition.

It’s open to anyone in the world, as long as you use their app and not Instagram.


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