Perrier invites you to party in Paris
By Gemma Storey on Thursday, April 11, 2013
Perrier has launched a first person playable video campaign (which it’s calling a ‘digital experience’), to celebrate the brands 150th birthday.
The campaign, created by Ogilvy & Mather Paris, gives the viewer access to a secret party in Paris, where they can view the action from the perspective of 60 different characters.
Five clues are hidden somewhere in the videos, the aim being to discover the ‘Golden Woman’ and the ‘Secret Perrier Bottle’. The viewer (or is it player?) then gets the chance to enter a sweepstakes to win a trip to party in one of five destinations (Rio, Ibiza, St.Tropez, Art Basel, or Sydney on New Year’s Eve).
Sources: The Drum and Digital Buzz Blog