Kit Kat creates edible art
By Jade Mansell on Wednesday, April 10, 2013
Kit Kat has unveiled a campaign to celebrate the end of its limited edition white chocolate bar.
Asking the question “How do you make something limited…last forever?”, they have commissioned a series of limited edition pieces of art made from white chocolate to immortalise the bar.
Illustrator Mike Watt was commissioned to melt the ‘final 50 bars’ and paint them onto blank posters. He then etched tigers, clouds, rockets, unicorns and other quirky designs into the chocolate.
Turning food into art has been seen before , but the added significance of preserving forever something that is limited edition is a nice touch, and Kit Kat’s Facebook fans seem suitably impressed with the concept.
Have a look at how Mike created the art: