Members of the public pranked into believing they were wanted suspects in Nivea PR stunt
By Rich Leigh on Monday, February 18, 2013
To promote its new Stress Protect deodorant, Nivea Deutschland pranked unsuspecting members of the German public in an airport, creating a brief reality where they were made to feel that they were wanted for an unknown crime.
More than 2 million people have already watched the stunt, uploaded less than a week ago.
Secretly taken photos were used as the basis for the stunt and printed on the front page of newspapers along with the headline ‘suspect on the run’. Public announcements described the appearance of the ‘suspects’, whilst hastily filmed news broadcasts warned that they might be dangerous to approach.
I was left wondering how the whole thing related to Nivea until the end, but don’t worry, tenuous or not, it’s still a nice bit of marketing.
Watch the stunt below:
And for those of you
who like to go into a bit more detail, here’s the making-of it: