Order a hit on your friends with controversial Hitman campaign, pointing to their ‘muffin top’ or ‘small tits’

By on Tuesday, December 4, 2012

UPDATE: and just like that, the Hitman campaign microsite has been taken down before wider media caught wind. The site now redirects to the the game’s main website.

Square Enix’s game Hitman – which has courted more than its fair share of controversy over the years – is being promoted with a social media campaign already ruffling feathers. And THAT’S THE WHOLE POINT.

Anybody asking ‘what were they thinking!?’ is helping the marketing team’s cause. People who’ll buy the game won’t are unlikely to care.

The campaign – microsite here, which allows you to ‘put a hit on your friends’ asks you to login using Facebook, after which you can select a friend and highlight how the target is identifiable, including:

  • His hairy back
  • Her awful make-up
  • His/Her ginger hair
  • His/Her annoying laugh
  • His/Her strange odour
  • His/Her big ears
  • Her muffin top
  • Her hairy legs
  • Her small tits

You’re then asked to select the reason for ‘target elimination’, which includes:

  • He supports a crap football team
  • He’s cheating on his partner
  • He farts too much
And others.

Once you’ve ordered the hit, your friend then receives a link on Facebook to sign in and watch a video of their hit, which tell them why you wanted them killed and intersperses videos taken from their Facebook profile.

Then they’re invited to share it and, at the same time, promote the game.

Source: Rockpapershotgun

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