See your face up in (Christmas) lights with Marmite campaign
By Rich Leigh on Tuesday, December 4, 2012
Marmite has unveiled an interactive bus shelter that lets consumers take pictures of themselves to upload onto a screen on London’s Oxford Street, as part of sponsorship of the Oxford Street Christmas lights campaign. ‘Why is Marmite sponsoring Christmas lights?’ you may ask. Why, indeed.
Members of the public are being asked to take pictures of themselves demonstrating their love/hate for the brand.
According to Brand Republic, the booth will be active for 12 days as part of the four-week Christmas activity, which features a series of Christmas characters, including elves and Father Christmas, revealing their love or hate of the brand.