Obama – the ‘Bigger’ man according to Durex China
By Stephen Graham on Friday, November 9, 2012
A cheeky ad that’s doing the rounds from Durex China.
This beaut was posted to Chinese social network Weibo on Nov. 7.
Michelle Obama is seen smiling and holding her hands widely apart and Ann Romney at the same time holds up one small finger, as if their measurements were being compared…on their stimulus packages obviously.
Bold move but what we have come to expect of Durex. With any luck it will be banned soon and there will be even more buzz.
Like Paddy power before the US election, this is a nice example of generating PR from an ad around a topical event.
Spotted on Adverblog.