Choir stuns audience, highlighting fact child dies every 3 seconds

By on Wednesday, November 21, 2012

The 20th was the UN’s Universal Children’s Day and Grey Düsseldorf created a short film to highlight this in conjunction with the International Children’s Fund.

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This campaign was emailed to me (rich[at] if you would like to send me anything relevant) yesterday and in short, I really like it.

To highlight the fact that a child dies every 3 seconds, the Wuppertaler Kurrende Boy’s Choir performed the anthem of morbidity Mad World in front of an audience that thought they were just seeing a normal choral performance. During the song, a singer left the stage every 3 seconds until just one boy was left singing.

Watch the video below:

International Children’s Fund is asking people to donate here to support its work for Universal Children’s Day.

Involved agency: Grey Düsseldorf

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