Heinz Facebook campaign gave fans the chance to win name-engraved beans
By Rich Leigh on Monday, September 3, 2012
A Facebook campaign was launched by Heinz to celebrate the brand’s new five-bean variety, Five Beanz, released in the U.K. in June.
Although the Facebook campaign is now over, having run for twelve days through to the end of August, I wanted to give it a quick mention – I was away, hence why I missed it.
The contest included a “Bean Personality” quiz that helped fans determine, a little bit strangely, what kind of bean they were. Those who took the quiz were entered into a draw to receive a bean engraved with their name. Every hour, Heinz picked a winner from each bean category, meaning there were up to 1,440 personalised beans available.
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Involved agency: We Are Social
Source: Ad Age