Cash thrown from casino balcony to promote Man on a Ledge DVD release

By on Tuesday, June 12, 2012

To promote the launch of Man on a Ledge on DVD, PR agency Shine Communications threw actual cash (mixed in with ads for the film made to look like money) from the balcony at The Empire casino in Leicester Square, London this morning. The picture below is from Speed’s Dan Howe, who posted it to Instagram.

The actual value of the cash being thrown is unknown, as I can’t find any more information elsewhere, but it’s a nice, simple idea, though as I haven’t actually watched the film, I can’t comment on the relevance of it.

You may remember this 3D chalk drawing from earlier in the year, unveiled to celebrate the UK release of the movie.

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