Will and Kate will never get old…

By on Thursday, April 5, 2012

…in the most extreme literal sense as their waxworks were unveiled at Madame Tussauds.

Press coverage was secured in a  flurry of picture stories in both national and consumer titles over the last 24 hours including: BBC, Daily Mail, The Sun and the

p://www.thisislondon.co.uk/news/london/how-madame-tussauds-launched-the-great-kate-middleton-mole-hunt-7618168.html” target=”_blank”>Evening Standard to name but a few.

Madame Tussauds ability to tap into the news agenda to create a picture story is a fantastic pr example and never fails.

These particular waxworks co-ordinate with the celebration of the Royal couple's first wedding anniversary, with additional waxworks to be unveiled in New York and Amsterdam, no doubt creating additional buzz within the media in these markets.

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