The Chap magazine protest against new A&F store opening on Savile Row

By on Tuesday, April 24, 2012

Here we have a campaign from The Chap magazine in protest to Abercrombie & Fitch opening a new children’s store on London’s prestigious Savile Row.

Yesterday ( St George’s Day) men and women took to the streets of Savile Row holding placards telling people to ‘Give three-piece a chance’ and ‘Save Savile Row’. The classic attire and vintage look of those that took part completely juxtaposes that of A&F, for which their male models are renowned for being semi-naked and look like they’ve been working out constantly for the past 100 years.

Oh look, here’s a group of them…

(Nice flip flops…)

Not only have The Chap magazine demonstrated that there is no place for A&F on Savile Row, but they’ve done it with class,wit and good humour. Savile Row is known for its high-quality tailors, with many dating back to the late 19th and early 20th centuries; not for preppy American clothing that leaves little to the imagination more often than not.

Although the store is for children, it by no means dampens the overpowering image that people already have of A&F. I bet you all thought of bulging muscles and cheesy smiles as soon as you read the title…

Abercrombie is just not suited for Savile Row.

You can see more photos of the campaign here.

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...