Pimms mark start of British Summer Time with World’s Largest Deckchair

By on Friday, March 23, 2012

The old adage of a picture being worth thousand words certainly rings true for iconic summer drinks brand Pimms.

To mark the beginning of British Summer time, Pimms┬ácommissioned artist Stuart Murdoch to create the world’s largest Deckchair on Bournemouth beach.

This coincides nicely with the warm weather forecast across the UK this weekend and the giant deckchair is bound to feature in a number of photo stories this weekend. Now, who’s for Pimms?

Photo: PA

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