Neff launch BIY (Bake it Yourself)

By on Monday, March 19, 2012

To mark their 40th Birthday, Neff (maker of ovens and purveyors of general kitchen appliance mastery) have launched a year long BIY campaign.

The integrated BIY (Bake it Yourself) campaign launched at the end of last week with a survey hitting the juggernaut that is the Daily Mail. Obviously no 'half-baked' idea (apologies, it was always coming), the recipe for BIY also includes a healthy dose of online advertising and a generous sprinkle of social media.

BIY's Facebook page and Twitter feed have both already become hubs for the amateur baker, demonstrating what social media does best for brands; bring fans and followers together over their key passion points and allow them to express the various joys of said passion in a branded space.

The campaign is the brainchild of Neff and the WPR Home Team (my learned colleagues at WPR) and is supported by WPR Digital.

If you are one of those people who regularly shares your latest kitchen creation online in some form then this is for you.


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