#MyPriorityMoment – O2 launch new Twitter game

By on Monday, March 19, 2012

Clever O2! Last week they launched a rather unique 'Choose your own adventure' competition via a promoted hashtag – #MyPriorityMoment.

Can't say I have a bucket load to say about this but it looked like a clever way to create engagement around their priority offering and was in effect, an interactive story told on Twitter. Apparantly a 'world first.'

I found it on their blog. Nice one.

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