#MyPriorityMoment – O2 launch new Twitter game
By Stephen Graham on Monday, March 19, 2012
Clever O2! Last week they launched a rather unique 'Choose your own adventure' competition via a promoted hashtag – #MyPriorityMoment.
Can't say I have a bucket load to say about this but it looked like a clever way to create engagement around their priority offering and was in effect, an interactive story told on Twitter. Apparantly a 'world first.'
I found it on their blog. Nice one.