Scandinavian Airlines finds a purpose for QR codes
By Annalie Brown on Monday, February 13, 2012
Take two people, who vaguely like each other, add a couple of QR codes, get them to synchronise their QR code scanning and voila! There you have it – a 2-for-1 marketing campaign from Scandinavian Airlines that embraces new technology. And I’m sure the technology-loving Nordics are lapping it up!
A great example of a QR code strategy, courtesy of Kirsty Turner.
Couple Up to Buckle Up from T&J: