Fosters wax logo into mens’ back hair

Aussie beer brand Fosters – having just ended a 14 year relationship with ad agency M&C Saatchi – has recruited ‘backvertisers’ for its latest marketing campaign.

Five British blokes have willingly had the ‘F’ logo stencil-waxed into their hairy backs.

The photo shoot was arranged by Frank PR, and the photos are being used to support the Fosters ads that started at the beginning of this month – although I’ve not yet seen them.

Brand manager Nic Casby has validated the effort by saying:

‘We are encouraging men to embrace the laidback Aussie attitude to life and not be so concerned when it comes to their looks.’

Source: Mail Online, tweeted to me by Sophie Louise Baker.

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