guidelines for bloggers

Two key rules;

1. Don’t write anything that’ll get you or us sued – if in doubt ask before you hit publish

2. Only ever use promotional images or videos in stories

e.g. an image of some Banksy artwork that has appeared on his social channels is fine / and image of the same artwork taken by a Guardian photographer is not

However always credit the source of the image e.g Banksy Instagram (and link to source)

An image that has appeared on a brands social channels is fair game, because it’s promotional material – as is anything that is obviously a PR handout and has appeared everywhere

You can use reverse image search on Google.

What to write about – we only cover campaigns that are genuinely creative and interesting.

How to create a post…

1. 1. To create a post go to ADD NEW and add Your Name as author from the drop down
   2. Select a CATEGORY  – you’ll see that in the right hand side of the dashboard
   3. In the category menu chose the relevant sector category e.g. Food and Drink
   4.  Add any relevant TAGS – e.g. if it’s about Burger King tag as Burger King
   5. Always credit the agency who delivered the project – a bit of google searching will reveal
   6. Spend some time on making the headline short, punchy and engaging – clickbait rules apply
   7. You can embed video and images from socials – it’s fiddly but can show you how – and embedded content is not a copyright issue
   8. The intro sentence should be a summary of the campaign
   9. A short article is fine
   10. Double check for typos and grammar
   11. HIT PUBLISH
   12. Share on your socials if you want to – tag FC