guidelines for bloggers
Here’s some loose guidelines;
most important don’t write anything that’ll get us both sued (please)
- To create a post go to ADD NEW
- Remember to select a CATEGORY – you’ll see that in the right hand side of the dashboard
- In the category menu Click ALL and then a sector category e.g. Food and Drink
- Remember to add any relevant TAGS – e.g. if it’s about Burger King tag as Burger King
- Photots – as a general rule if they are promotional images issued by a brand there should be no issue – otherwise ask permission and give credit.
- Links back to media where you saw the story help our SEO – in the menu above you’ll see a symbol that looks like a staple
- If the campaign is one of yours (your agency or your brand did it) that’s totally fine but – please say so and don’t be afraid of personalising it and sharing some of the back story
- Do be as opinionated as you like
- Spend some time on making the headline nice and punchy
- Summarise the story in the first sentence
- double check for typos and grammar
- HIT PUBLISH
- Then email us and we’ll post on twitter/Linked in – and we’ll tag your twitter a/c too – if you want