Taking the turf to the streets – will Channel 4’s approach bring more spectators to racing?
Written by Jo Smith
Jo Smith runs Vindicat PR from the shores of Loch Fyne, on the beautiful west coast of Scotland. She has more than 15 years' comms experience, covering everything from ponies to the public sector, via agriculture, engineering and utilities. Jo was a Gamesmaker at London 2012 and named Vindicat PR after an Olympic-gold winning horse.