Actimel highlights winter’s toll on the body with striking billboards

By on Tuesday, January 28, 2025

Actimel showcases the impact of winter on the body with striking outdoor displays in London and Liverpool, featuring battered and weathered posters.

The billboards read “If winter can do this to a poster, imagine what it can do to your body. Support your immune system.”

By replicating the damage caused by cold, wet, and windy conditions on these displays, the yogurt brand illustrates the toll winter can take and not just on objects but also on our bodies. This creative approach sheds light on the importance of self-care during the colder months, a time when immune support is crucial.

’Winter is a time of year during which our immune system can be challenged and we wanted to create a campaign that brings this message to life in an unexpected, visually engaging way,” Danone Activia and Actimel head of marketing, Rachel Wright said.

“This billboard serves as a powerful reminder to support your immune system through the season with Actimel.”

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