Aldi launches a Christmas Pudding Exchange Service

Christmas is a time for tradition and indulgence, but it seems Gen Z is taking a fresh look at festive cuisine…

Aldi’s recent study has sparked a shift in festive dining, revealing that 78% of Gen Z are ready to move away from classic Christmas dishes like mince pies, Christmas pudding, and cranberry sauce. Instead, they are showing a growing interest in incorporating plant-based roasts and global-inspired dishes at their Christmas tables.

The study also uncovered that over half of Millennials and Gen Z are in favour of giving traditional holiday meals a modern update. These younger generations see items like Brussels sprouts and Christmas pudding as “dated,” with 56% of respondents sharing this view.

Following the results, Aldi has announced a Christmas Pudding Exchange Service for those tired of dried fruit sponge on the big day.

Running until 28^th December, shoppers can return any Christmas pudding, no matter where it was bought from, by dropping it off at a Community Donation Point in store and emailing photographic evidence to [email protected]. In return, they’ll receive a £10 voucher to purchase a new dessert from Aldi’s extensive range.

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