Office Goals: Heineken brings the Champions League to the 14th floor of a workplace

By on Wednesday, May 22, 2024

We all know the sinking feeling of missing a key football game while stuck in the office.

To celebrate the UEFA Champions League and honour dedicated fans, Ogilvy Peru partnered with Heineken, a UEFA Champions League partner since 1994, to address this common dilemma.

Understanding the passion Peruvians have for the Champions League and recognising that the semi-final match between Real Madrid and Bayern would take place during work hours and be missed by many, Heineken took a bold step to bring the game to the fans.

Ogilvy Peru surprised over a thousand employees at Entel by installing a giant screen on the 14th floor of their building. This allowed employees to watch the crucial match live from their office, turning an ordinary workday into an unforgettable experience.

This stunt was called ‘Cheers to the True Fans’, celebrating the most enthusiastic football supporters and recognising fans as the very heart and soul of the sport.

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...