New typeface fosters inclusivity in written communication

By on Friday, May 24, 2024

Havas Lynx, a leading global healthcare communications agency, has launched SansGender, a groundbreaking typeface designed to combat gender inequality in written culture.

This forward-thinking initiative aims to create a positive and inclusive change in the way we use language.

SansGender is a free, innovative tool that intervenes to correct gender bias in real-time as you type. By automatically detecting gendered terms and replacing them with more inclusive alternatives, it helps ensure that language reflects equality and respect for all. For instance:

  • Policeman becomes police officer
  • Mankind becomes humankind
  • Mother nature becomes nature

This proactive approach not only promotes gender-neutral language but also raises awareness about the unconscious biases present in everyday communication. It’s a small but powerful step towards a more inclusive world.

SansGender empowers users to write without bias, making the process of creating inclusive content effortless. It gently nudges writers to consider their language choices, allowing them to focus on their message while promoting equality.

The typeface is available for free download from the SansGender website.

Chris Wellard at Havas Lynx highlights the importance of this initiative, stating, “We are influenced by the world around us, the media we consume, the people we speak to, and the words we read. It’s important that we address our blind spots to ensure that the world can be as unbiased as possible and opportunities are presented to everyone no matter their gender, sexuality, race, or religion.”

Havas Lynx encourages everyone to join the fight for gender equality in written word. By adopting SansGender, individuals and organizations can make a significant impact on promoting inclusive language. This simple yet effective solution makes it easy for everyone to contribute to a fairer and more equal society.

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