Netflix’s Griselda campaign causes a stir with ‘snorting truck’

By on Thursday, February 1, 2024

Oh… to have been in the meeting where this crazy idea got signed off.

Netflix France are promoting “Griselda,” (series about Miami drug lord Griselda Blanco) with a clip featuring a branded truck seemingly ‘snorting’ lines off the streets of Paris with a giant straw.

After a backlash the faux OOH video was removed from their X feed – but is doing the rounds on other channels with lots of commentary and engagement.

For some it’s ‘plain wrong’ and for many others hilarious – driving debate, discussion and hype for the entertainment series.

A few years back Netflix promoted cocaine drama Narcos with ads in the toilets of clubs and bars, where customers would’ve have been sampling the product that the Cali Cartel was distributing.

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