Heinz celebrates the long wait for Ketchup
By James Herring on Thursday, February 1, 2024
In Heinz’s latest campaign the brand toasts red condiment lovers who are willing to wait crazy lengths of time for their ketchup.
‘If you’re willing to wait, it’s bound to be HEINZ’
In a study carried out at the initiative of the brand, 70% of respondents admit that they prefer to wait rather than eat without ketchup, and 60% are willing to wait up to 9 minutes for Heinz ketchup.