Burger King’s Million Dollar Whopper Contest

By on Monday, February 12, 2024

Burger King is stirring up a sizzling storm in the fast-food world with its latest announcement – the Million Dollar Whopper Contest.

For the first time ever, the burger restaurant chain is putting the power in the hands of its loyal subjects, daring them to unleash their creativity by dreaming up Whopper topping combinations with help from AI. With a whopping $1 million on the line and the opportunity to see your culinary creation served up at Burger Kings nationwide, the stakes have never been higher.

The Burger King AI chef uses tools like DALL-E and Midjourney, allowing contestants to build their burger using text prompts, like ingredient names, and witness their masterpiece come to life. Orders are initially stylised as typographic Whoppers, but once you’re happy with your creation the AI tool will ‘cook it’ into a realistic visualisation.

The excitement peaks as three finalists will be flown to Burger King’s Miami HQ for a nation-wide taste test showdown where fast-food lovers can vote for their favourite burger, with the winner securing the lucrative prize money.

“Burger King is all about Having It Your Way, and this contest is a true embodiment of that. More than 50% of Guests customize their Whopper sandwich, and now, the possibilities of what those customizations include are endless,” explains Pat O’Toole, chief marketing officer at Burger King.

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