AI Needs Breaks Too! by KitKat

By on Friday, January 26, 2024

It turns out, even AI could use a break now and then!

The inspiration behind this playful campaign from KitKat Canada came from recent research by Google DeepMind, which discovered that even AI can perform better when it takes a break.

The key phrase they found most effective was, “Take a deep breath and work on this problem step by step.”

KitKat’s agency Courage took this insight and connected it to KitKat’s iconic tagline: “Have a break.”

The result? Better, more accurate answers, proving that KitKat’s “Have a break” philosophy applies not just to humans but also to artificial intelligence.

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