Turn exes love letters into toilet paper this Valentine’s Day

By on Monday, February 6, 2023

Australian brand ‘Who Gives A Crap’ is offering customers the chance to turn love letters from the ex into toilet paper this Valentine’s Day.

The sustainable toilet paper company invites scorned lovers to recycle letters with their Flush Your Ex initiative.

The Australian toilet paper brand, Who Gives a Crap, is helping the public let go of their exes this February. Those with love letters from their exes are encouraged to finally put them to some good use and upcycle them into toilet roll, essentially flushing away those bad memories.

In addition to the environmental benefits of Who Gives a Crap, the company also gives away 50% of profits to nations in need of new toilets and access to clean water. The company launched in 2012 by founders Simon Griffiths, Danny Alexander, and Jehan Ratnatunga who had found that 2.4 billion people didn’t have access to sanitation.

This is your sign to let go of those old love letters and Valentine’s Day cards this season!





Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...