Heinz leaves their mark with new ketchup stain inspired clothing line
By Tommy Dore on Thursday, September 15, 2022
Heinz has launched a 157 piece limited-edition collection of ketchup-stained clothing and has broken into the fashion industry just a few weeks ahead of New York Fashion Week.
The campaign focuses on getting more life out of old clothing and turning dreaded ketchup stains into bold statements.
Heinz partnered with online thrifting platform ThredUP in order to curate the collection of clothing by collaborating with designer and streetwear brands.
All proceeds from the collection, exclusively available on ThredUP, go towards Rise Against Hunger in support of global hunger relief.
“This collection is about sustainably celebrating the character Heinz ketchup stains add to apparel, inviting our fans to embrace a new iconic symbol”, said Alyssa Cicero, Heinz manager for brand communications.
With their first drop on August 30th and their second on September 13th, ThredUP are over the moon to help Heinz create an iconic collection.
Erin Wallace, VP of integrated marketing at ThredUp, said “[T]his collection offers a unique way for fashion risk-takers and food lovers alike to participate in the circular economy while doing good for people and the planet. We hope it makes a splash…err…drip!”.