Butterkist Turns Popcorn kernels into Lionesses ahead of the Women’s Euros Final
By Zara Wilson on Friday, August 5, 2022
Butterkist has made a witty move to mark the women’s England team reaching the finals which were held on Sunday 31st July.
The animation begins with three Butterkist popcorn kernels which ‘pop’ and transform into the three heads of lionesses with the tagline ‘Here for the #Lionesses’. The post was shared on social media just before the final against Germany, held at Wembley Stadium.
Ilan Arkin, marketing controller at KP Snacks says, “Butterkist’s always here for unmissable moments – and there’s never been a better moment to go grab a bag of Butterkist to enjoy England in the Women’s Euro final.”
Richard Denney, executive creative director at St. Luke’s adds, “The UEFA Women’s Euros has been an incredible tournament and we have our England Lionesses to thank for that. Not only have they captured the hearts of a nation, they have also inspired a new generation of female footballers too with unmissable footballing greatness.
“From Alessia Russo’s cheeky nutmeg to the epic save by Mary Earps, every Lioness in the England team has played their part in bringing female football to the main stage. The final against Germany is going to be huge and along with the rest of the nation Butterkist will be cheering them all the way. Come on England!” Richard concludes.
Nicole Allen, account director at Starcom comments, “We’re excited to continue to bring #GoGrabtheButterkist to life in more contexts and big cultural moments. Using Twitter to amplify our campaign allows us to continue tapping into these huge sharing occasions at scale and ‘can you believe it’ moments that set our audiences’ tongues wagging.”
Agency: St Luke’s