Miller Lite creates ‘Beer Drops’ to make light beers taste better
By Jack Longrigg on Monday, April 11, 2022
To celebrate National Beer Day on April 7th – Miller Lite has cheekily created beer ‘enhancement drops’. If you’re that unfortunate person caught short with pissy lager, you can now transform it into the famous American Pilsner with squeezy aplomb.
“This campaign combines Miller Lite’s two most iconic attributes: great taste and Miller Time,” Colucci added. “Miller Lite has been an iconic brand since 1975 for good reason. It’s remained true to itself while other light beers have diluted what they’re all about. We know there’s a practical side to why people love Miller Lite, and that’s because it’s a light beer that embraces the taste of beer. But at the same time, there’s an emotional component—it’s that first-sip feeling that ‘Miller Time’ represents. We’re blending these two pieces of our history for the next generation, and we couldn’t be more excited about it.”
Squeeze away, get your drops here.
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