Deck the Hells: Camden Town Brewery launches first-ever Xmas ad in a bid to prevent poor Christmas gifting
By Lily Abery on Monday, November 15, 2021
Camden Town Brewery has launched their first ad campaign, and it does not disappoint. The brewery is launching ‘Giftnosis’- an ad featuring colourful and kaleidoscopic graphics designed to ‘giftnotise’ the UK’s poorest gift-pickers into making more prudent choices. In lieu of the bog-standard socks and toiletry gift sets many people routinely gift, Camden Hells are on a mission to coax people to pick a present with a little more ‘va-va-voom’- more specifically- in beer form.
The ad was created by ad agency Wieden+Kennedy, who worked collaboratively with director James Papper and illustrator Vivienne Shao. The ad’s setting takes the animated form of the iconic brewery itself; complete with steel walkways and no less than 511 Camden logos scattered throughout video.
Sonically, Camden Hells can thank Grime icon D Double E, who provides the ‘Giftontist’s’ silky-smooth voice. Said protagonist attempts to persuade viewers to swap the obvious gifting choices for a Camden Hells brew and spread the Christmas beer, as it were. If there was any reluctance among the population about tucking into the Christmas booze, Camden Hells is on a mission to dispel it.
The ad hits screens today and will enjoy a five-week run up to Christmas. It seems that, unlike Mary, Camden Hells is on a mission to pop their (advertising) cherry this December.