Lenovo creates Heavy Metal track from product review
By James Herring on Sunday, January 17, 2021
“10th Gen Intel Core processors” and “attractive, yet plainly designed gaming laptop” are among product benefits growled out by the metal band Iron Savages in a new video, where the lyrics are directly taken from a review of a Lenovo laptop.
The Chinese tech brand wanted to reach gamers and turned a tech review, published in The Verge, into a death metal anthem.
The computer brand teamed up with Swedish agency Ehrenstråhle to form a new campaign.
[Music producer: Martin Masarov Video producer: Claudio Marino]