Budweiser celebrates Messi’s 644th goal by sending customised bottle to every goalkeeper he scored against

By James Herring on Monday, December 28, 2020

Lionel Messi made history last week with his 644th goal for Barcelona FC.

To mark the moment, Budweiser created a custom bottle for each of Messi’s 644 goals — and sent them to the 160 goalkeepers Messi scored the goals against including Juventus’ Gianluigi Buffon.

Messi’s tally moved him past Pelé on all-time list for most goals with a club.

“In this game, no goal is easy,” Messi says in an ad posted by Budweiser.

“In this game, no goal is easy”

Which is why we’ve created a custom bottle for all 644 goals Leo Messi scored. Yes, that’s 644 unique bottles.

Sent to all 160 goalkeepers Messi scored against to toast their part in making history.#BeAKing #Messi #KingOfBeers #KingOfFootball pic.twitter.com/1oCgLvQm6B

— Budweiser Football (@budfootball) December 23, 2020

The bottles display the goal number and a logo of Messi from behind in a classic goal celebration pose.

.@budfootball… thanks for the beers.🍻 I’ll take it as a compliment. 😉 We have great battles over the years! Congratulations on breaking the 644 record #Messi! it really is an unbelievable achievement. Cheers! #BeAKing #ad pic.twitter.com/Rvz2kSv23B

— Gianluigi Buffon (@gianluigibuffon) December 24, 2020