Brilliant German government ad hails couch potatoes as Covid-19 heroes

By on Monday, November 16, 2020

The German government has released a tongue-in-cheek ad hailing the unlikely heroes of coronavirus pandemic: couch potatoes.

The 90-second video begins with an elderly man recalling his ‘service’ to the nation back when he was just a young student “in the winter of 2020, when the whole country’s eyes were on us.”

“Suddenly the fate of this country lay in our hands,” he says. “So we mustered all our courage and did what was expected of us, the only right thing. We did nothing. Days and nights we stayed on our backsides at home and fought against the spread of the coronavirus,” the narrator continues. “Our couch was the front line and our patience was our weapon.”

The ad ends with a government message that “you too can become a hero by staying at home.”

The original is here  – the above was translated by Axel Antoni

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...