‘Just Don’t Do It’: Nike launch anti-racism ad post George Floyd’s death

By on Monday, June 1, 2020

Nike, have unveiled a new ad addressing the scourge of racism in the U.S in the wake of the death of George Floyd.

“For once, Don’t Do It,” the opening line says – a twist on the sportswear brand’s trademark: “Just Do It” and in this instance is in reference to combatting racism.

The 60-second spot, features nine lines of copy on a black background, followed by the Nike swoosh.

The video begins with the words, “For once, Don’t Do It.”

Don’t pretend there’s not a problem in America.

Don’t turn your back on racism.

Don’t accept innocent lives being taken from us.

Don’t make any more excuses.

Don’t think this doesn’t affect you.

Don’t sit back and be silent.

Don’t think you can’t be part of the change. Let’s all be part of the change.

The tweet was later shared by adidas with the message, “Together is how we move forward. Together is how we make change.”

Agency: Wieden + Kennedy

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