Lingerie brand creates ‘world’s biggest online fashion show’

By on Thursday, May 14, 2020

With many of us living under lockdown and in isolation, Blubella wanted to find a way to push their lingerie brand.

So they put a call out to fans on Instagram asking if anyone wanted to be involved in a ‘top secret project’ – landing over 1000 entries.

200 models filmed themselves walking in Bluebella lingerie down a VirtualRunway through kitchens, hallways and sitting rooms – achieving what the brand claim to be world’s biggest online fashion show.

 

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