EE creates 5G-powered dress for Baftas red carpet
By Lily Rutherford on Monday, January 27, 2020
Red carpet fashion will be turned on it’s head this year when TV presenter Maya Jama attends the 2020 Baftas in the world’s first 5G-powered dress.
The dress, designed by artist Richard Malone, will appear to physically transform in real time as she walks the red carpet at the annual film and TV awards.
The six-layered garment contains 12 body-length wires and 18 sensor bulbs, and was created from ethically sourced fabric made from materials such as ocean waste.
Headline sponsor, EE, will launch an official live stream of the red carpet display, featuring Jama and her 5G augmented-reality dress, on the brand’s Twitter account from 4pm on 2 February. The brand is also creating a bespoke Instagram lens to complement the AR dress.
