New Balance Pizza Co. pop-up provides free pizza in exchange for miles

By on Tuesday, October 15, 2019

In the run-up to the New York marathon, New Balance are offering runners a delicious incentive to run as many miles as possible by rewarding them with a free slice of pizza every 5 miles they track using the Strava app.

But it’s not as easy as it sounds… you need 100 miles to get your hands on a full pizza!

The pop-up opened on the 11th October in Manhattan, New York and is open every weekend leading up to and including the marathon weekend.

New Balance, as the official New York Marathon footwear and apparel sponsor, hope the new NB Pizza Co. campaign will ‘motivate runners through their last few weeks of training, offering a unique escape and a place for the running community to come together with the brand and support each other’.

By Lara Rizk-Diab

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