Campaign Of The Week: How German Rail convinced Germans to Staycation

By on Thursday, August 29, 2019

72% of Germans fly abroad for their holidays. So how to make them consider traveling within Germany using German Rail?

The company used a smart algorithm that matched far-flung pretty locations with local look-alikes.

Then automated video-ads showed users the real-time flight price from their location, compared with local rail fare.

Play the case study video. It’s a lovely piece of work.

A side-by-side comparison:

Agency: Ogilvy Germany

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