Mountain Dew’s latest ad gets rather lost in translation

By on Friday, August 31, 2018

Running generic ads in other territories can be a high risk game if you are not across the local lingo. Just ask Mountain Dew.

The soft drink brand is being ripped on Twitter for inadvertently telling Scottish people that they’re chronic masturbators.

Earlier this week the brand’s UK division posted GIF of a young man downing a bottle of the soft drink.

The tagline  “Epic thrills start with a chug.”

Trouble is “Chug” is Scot slang for masturbation.

The post caption nudged the blunder even further over the cliff “We didn’t choose the chug life, the chug life chose us. #DoTheDew.”

Scottish Tweeters took it upon themselves to point out the error (in the now deleted post).

This isn’t the first time that Mountain Dew has been scorched online.

In 2012 they ran an online public competition for fans to come up with a name for an Apple infused flavour.

“Hitler did nothing wrong,” “Diabeetus,” and “Gushing Granny” all topped the online rankings to name the new drink.

h/t Design Taxi

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...