Tiffany & Co turns New York’s Yellow Cabs eggshell blue
By James Herring on Friday, May 4, 2018
Tiffany & Co have turned the city’s famed yellow cabs to the brand’s trademark egg shell blue – in one of the classiest takeovers we’ve seen in a while.
And seven locations in New York have been given the blue treatment inspiring an Instagram scavenger hunt across the city.
The move celebrates chief artistic officer Reed Krakoff’s first jewellery collection for the label, which is themed around that iconic moment from Breakfast at Tiffany’s in which Audrey Hepburn’s character stands in front of the store’s window with a coffee and croissant.
Painting the town #TiffanyBlue ? @TiffanyAndCo pic.twitter.com/l11Vidw8Kv
— Annais Morales (@_AnnaisM) May 2, 2018
The famous Atlas clock at Fifth Avenue Flagship store has been transformed into a digital screen featuring the behind-the-scenes footage and vignettes from a campaign film.
A select number of subway stations and spots have also been made over in the same shade.
Branded skateboarders and BMX riders have also been let loose to the streets.
In addition, the brand will be offering a number of limited edition Tiffany-branded Metro cards.
Source: Elle Decor