Channel 4 promote The Handmaid’s Tale with provocative Metro cover-wrap.

By on Friday, May 18, 2018

Channel 4 brought the repressive world of The Handmaid’s Tale to life with commuters this morning with a provocative Metro cover wrap.

The headline; ‘Women are not allowed to read this newspaper.’

The Handmaid’s Tale is a dystopian TV drama following a Second American Civil War wherein women, called “Handmaids”, are forced into sexual and child-bearing servitude.

The stunt certainly captured the attention of commuters this morning…


According to Campaign – the promo has also been activated in train stations with attention grabbing digital signage.


Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...