Channel 4 promote The Handmaid’s Tale with provocative Metro cover-wrap.

By James Herring on Friday, May 18, 2018

Channel 4 brought the repressive world of The Handmaid’s Tale to life with commuters this morning with a provocative Metro cover wrap.

The headline; ‘Women are not allowed to read this newspaper.’

The Handmaid’s Tale is a dystopian TV drama following a Second American Civil War wherein women, called “Handmaids”, are forced into sexual and child-bearing servitude.

The stunt certainly captured the attention of commuters this morning…

???arresting piece of simple and effective copy on a great ad format @MetroUK @MailMetroMedia @Channel4 #HandmaidsTale #Advertising #creativity #Media pic.twitter.com/sdLlgjkRV4

— Drew Simmons (@DrewSimmo) May 18, 2018

Hate to admit to being #confused by the #Metro this morning. I’m not #offended, but can’t quite work out the context. #HandmaidsTale perhaps? Certainly got my attention! #women #Advertising #ThursdayThoughts #Commuter pic.twitter.com/dj01Paekao

— Ami T (@Mims2811) May 18, 2018

Hello @MetroUK – What’s this #morning full coverage #news about?

“Women are not allowed to read this newspaper. Reading confuses the female mind.”#Metro #Advertisement #Sexes ???‍♀️ pic.twitter.com/dbX4eyGj2S

— FI (@Fuzzworks_UK) May 18, 2018