Channel 4 promote The Handmaid’s Tale with provocative Metro cover-wrap.
By James Herring on Friday, May 18, 2018
Channel 4 brought the repressive world of The Handmaid’s Tale to life with commuters this morning with a provocative Metro cover wrap.
The headline; ‘Women are not allowed to read this newspaper.’
The Handmaid’s Tale is a dystopian TV drama following a Second American Civil War wherein women, called “Handmaids”, are forced into sexual and child-bearing servitude.
The stunt certainly captured the attention of commuters this morning…
???arresting piece of simple and effective copy on a great ad format @MetroUK @MailMetroMedia @Channel4 #HandmaidsTale #Advertising #creativity #Media pic.twitter.com/sdLlgjkRV4
— Drew Simmons (@DrewSimmo) May 18, 2018
Hate to admit to being #confused by the #Metro this morning. I’m not #offended, but can’t quite work out the context. #HandmaidsTale perhaps? Certainly got my attention! #women #Advertising #ThursdayThoughts #Commuter pic.twitter.com/dj01Paekao
— Ami T (@Mims2811) May 18, 2018
Hello @MetroUK – What’s this #morning full coverage #news about?
“Women are not allowed to read this newspaper. Reading confuses the female mind.”#Metro #Advertisement #Sexes ???♀️ pic.twitter.com/dbX4eyGj2S
— FI (@Fuzzworks_UK) May 18, 2018
According to Campaign – the promo has also been activated in train stations with attention grabbing digital signage.