Romeo & Juliet are given a modern make-over for CEOP Police campaign
By Lydia Bryant on Wednesday, July 6, 2016
We are all aware how the times have changed in the field of love. It’s an interesting topic, especially when you factor in technology’s role.
The CEOP (Child Exploitation and Online Protection Centre) is a government agency that wanted to get across the importance of discussing sex, relationships and the internet with your children – just to be clear it is not advised that you go up to a random child and start talking about these topics.
The CEOP recently created a website www.thinkyouknow.co.uk, which aims to be a help and advice hub for children, parents and teachers. To promote this platform, the CEOP hired Kindred Agency to come up with a campaign that will both engage the social media savvy younger generation and their parents.
I think the outcome is pretty awesome – the tragic tale of Romeo & Juliet is told as if it happened in today’s world, so expect lots of Instagram and text speech.
(Agency involved: Kindred Agency)