Five years of tweets analysed to reveal who in UK enjoys spiciest curries

By on Wednesday, December 2, 2015

To promote the launch of the Hari Ghotra Curry Kits, an online Indian cookery portal has analysed five years’ worth of tweets to create a curry ‘heat map’ that shows which regions of the UK enjoy spicy curry and which prefer a milder dish (which there’s nothing wrong with alphamanlyladz – I’ve had a Korma every time I’ve eaten a curry throughout the last 10 years of my life and I’m hard as nails).

Data was collected by monitoring the location of social media posts that mentioned names of curries. Each region was then given a ‘spice rating’ to give each area a score out of 1000.

2015-11-16 10_46_50-UK Curry Heat Map[1]


The regions were then split, to show which areas of the UK ate the spicier curries:

Spice rating

Granted, Twitter is hardly representative of the man on the street and this is slightly different to the campaigns I normally tend to feature here, but in terms of coverage, it’s picked up a decent spread of national and regional in what will have been a relatively inexpensive crowdsourced PR effort.

(Also, I once did a story seven or eight years back for takeaway types Just-Eat where we asked Brits how much takeaway food they eat, finding that Wales was ‘the fattest country in the UK’ and this reminded me of it in that sweetly familiar ‘it won’t win a Cannes Lion but it’ll get shedloads of high DA links’ way).

Read more (find out which regions ate the spiciest food etc): Independent

Involved agency: The Wern

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