24 hour endurance billboard promotes new Lara Croft game
By Jack McIlroy Reid on Tuesday, November 17, 2015
To launch their new Lara Croft game, xbox and Microsoft arranged for 8 fans to be strapped to a billboard in London in a 24 hour endurance stunt.
The gamers were challenged to stay on their perches for 24 hours while fans watching on a live stream decided what extreme weather conditions they would be bombarded with.
The eventual winner was awarded with an around the world trip visiting locations featured in the new game.
PR and marketing by: Momentum Worldwide and M:united.