Currys PC World drop hints for its ‘Spare the Act’ Christmas campaign
By Lydia Bryant on Friday, November 13, 2015
Currys PC World will roll out a nationwide out of home personalised hints campaign next week, as part of their very funny Christmas campaign; Spare the Act.
I’m sure you’ve seen the TV ads (if not check out below), featuring Jeff Goldblum, advising an employee on how to behave when he receives a terrible Christmas present from his boss. We’ve all been there you have to smile until your face hurts thanking the person profusely for something that is going to end up in the charity shop as soon as January arrives.
Capitalising on this particular festive experience, Currys PC World has gone a step further by creating a pre-warning arm of the campaign so friends and family can hint to a shopper publicly, before the disastrous purchase is made. All they have to do is submit the hint via an online entry form on the Currys PC World website with a specific location.
The campaign launched on Monday 9th November and is running until Saturday 19th December, Currys PC World will be promoting over 2000 hints over the 6 week campaign and will cover over 500 sites. ‘Spare the Act’ is as about as integrated as it gets, using digital and ambient outdoor sites, personalised radio adverts, TV adverts, paid social and CRM.
For a few of those selected, Currys PC World will post multiple hints across a number of different locations so their loved one gets a chance to see several hints along a routine journey, for example during their commute to work or regular visit to the shops.
Gary Booker, Chief Marketing Officer, Dixons Carphone: “We’ve got Jeff Goldblum telling us how to act our way through those awkward Christmas moments, but now we really want to make sure everyone avoids this and gets exactly the present they want by helping them put their ideal gift hint right in front of their friend or loved one in a way that can’t be ignored.”
(Sourced from Dixons Carphone)