Pringles break the world record in piñata smash-athon

By on Wednesday, May 20, 2015

Kelloggs-owned snack brand Pringles attempted to break the Guinness World Record for the most piñatas smashed at once today.

With the help of Katie Price and 600 volunteers, the group destroyed 550 papier-mâché donkeys at Potters Field in London.

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The stunt was to promote the launch of Pringles Tortilla Chips, giving members of the public the chance to taste Pringles’ new flavours: Original, Sour Cream, Nacho Cheese and Spicy Chili for the first time.

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