Facebook turns the London Eye into big UK election pie chart

By on Saturday, May 2, 2015


Facebook is using The London Eye to show how people in the United Kingdom have been engaging with the election so far on the platform.

Launched today (Friday 1st May) Facebook says it hopes the large-scale data visualisation, perfectly located near Westminster, will help increase actual voter turnout on election day.

According to Facebook there have been around 52 million interactions on Facebook connected to the May 7th vote, with UKIP being the-most talked about, clocking up 15.6 million of those. A like, share or comment counts as a single interaction.

After UKIP, the Conservatives were the second most-discussed party with 12.2 million interactions, followed by Labour with 9.7 million, the Liberal Democrats with 2 million, the Scottish National Party with 2 million and the Green Party with 1.3 million.

The London Eye will show an updated result every night at 9.30PM until the election day.

Source: ITV and Marketing

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